Is your online business efficient?

You can’t say much about what you don’t measure. If you agree with this idea and you own an online business, then you may find an audit quite interesting. Few business people would invest time and resources into an idea that is not based on market research, and equally few ignore monthly financial reports.

Following the same judgement, we believe you should have access to accurate information regarding your online presence.

At Web Efficient, we provide preliminary audits for decisions of maximized impact.

SEO Audit vs Efficiency Audit

You might have heard by now of an “SEO audit”. Although you can choose just this individual service, most of the times it proves out to be an insufficient solution. As an online business will not only be influenced by technical adjustments, our objective is to focus on all aspects relevant to your business.

What does the online efficiency audit include?

If what you want is an accurate and complete analysis of your online business, then each of the following services will be useful to you. Nevertheless, depending on the context, some services may not be applicable.

Business specification and audience segmentation

Keyword research and market analysis

Domain and link authority analysis

Existing traffic channels audit

Keyword rankings in search engines

On-page technical audit

Content audit (texts, available resources)

Visitor’s’ behaviour analysis

Competitor audit (including strategy)

Social media presence analysis