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A landing page is the first page your visitor will interact with after being redirected from a paid ad, an email or any other type of marketing channel. These pages are focused on a single, specific campaign with a well-defined goal (i.e. a special promotion, lead generation etc.). Studies show that the conversion rate increase significantly when visitors are sent to an optimized landing page instead of a general page.
At Web Efficient, we build optimized landing pages for efficient campaigns.
Increasing your conversion rate
Because you narrow the user’s options to a single, specific campaign, the chances of them responding positively to your call to action are higher.
Presenting a unified message
A landing page will help you to focus on a relevant and concise message while the design and technical constraints are greatly reduced.
The visitor’s behaviour can be closely studied on a landing page. Moreover, A/B tests can be conducted and analyzed with minimal financial efforts.
Generating more leads
Placing a form on landing pages can help grow your database with important information about your potential clients. This data can be later used in personalized marketing campaigns.
You want to show a personalized offer to segmented groups
You want to promote a specific product and/or service
You want to generate leads for your sales department
You want to sell a group of different products and/or services
We gather as much information as we can about your campaign
We analyze and segment your client base
We make sure that conversion key elements are included
We listen to your feedback
We implement and enhance the selected option
We present three different style options
We code the project based on the final design
We monitor the outcome for further improvements
We base all our creative work on official research
We follow a clear and efficient design process
The client is involved in each phase of the process
We focus on integrating the project with your business goals
We deliver high quality design
We monitor the efficiency of our design with respect to your objectives
We are really awesome